Analytics and Conversion Setup The Friends Studio

Overview of Analytics & Reporting

What is it? Most agencies hand clients a dashboard of numbers. As a marketing analytics agency, The Friends Studio goes further, linking insights from paid ad campaigns with accurate organic traffic reporting so you always know what drives revenue.

How it helps your growth: It helps your growth by establishing clear KPIs and introducing deeper customer data analytics to reveal what works, stop wasteful spending and scale high-performing campaigns.

What's Included:

We install robust GA4 measurement, Google Tag Manager setups and custom Looker dashboards. Get clear, full-funnel visibility into your actual conversions and marketing ROI.

Frequently Asked Questions:

Why do I need a proper analytics setup if I already have Google Analytics?
Having GA4 installed is not the same as having it configured correctly. Most default installs miss conversion tracking, have incorrect goals, count bot traffic and lack event tracking. We audit and rebuild your setup so the data you make decisions on is actually accurate.
What is Google Tag Manager and do I need it?
Google Tag Manager (GTM) is a tool that lets you deploy tracking codes - GA4, Meta Pixel, conversion tags, etc. - without editing your website code every time. It's the industry standard for managing analytics and advertising tags cleanly and yes, every serious website benefits from it.
What is multi-touch attribution and why does it matter?
Multi-touch attribution tracks all the marketing touchpoints a customer interacted with before converting - not just the last click. This helps you understand which channels are actually driving revenue, preventing you from over-investing in last-touch channels and under-investing in channels that generate awareness and consideration.
What does a custom analytics dashboard look like?
We build dashboards in Looker Studio (Google Data Studio) connected to your GA4, Google Ads, Meta Ads and other data sources. You get a single view of all key metrics - sessions, conversions, cost per acquisition, revenue - updated automatically, accessible anytime.
How often will I receive reports?
You receive a comprehensive monthly insights report analysing performance, trends and recommendations. For active ad campaigns, we also provide weekly snapshots. Ad hoc reporting is available on request - we believe you should always have access to your own data.